Who We Are
Hello, I am Suzi Fraser Dominy. I created Aquafeed.com in November 1999 to fill a gaping
black hole in information for the commercial aquaculture feed sector - and to provide a means
for aquafeed industry professionals to communicate with one another.
I became aware of a groundswell of interest in aquaculture feed throughout 15 years of editing
and publishing magazines for the international animal feed and grain sectors, for a U.K.-based
publishing company. By the middle of the 1990s it seemed aquafeed was all anyone in feed and
agribusiness wanted to talk about: I was besieged with aquafeed questions and there was just
nowhere to go to get ready answers. Indeed, the aquafeed sector had no real identity, falling
somewhere between aqua farming and animal feed production.
In 1998 I moved from U.K. to Hawai'i, (married an aquaculture feeds processing research specialist!)
and decided the time had come to create an information resource and marketing tool that would be widely
read, offer current information of interest to the commercial aquafeed industry and provide a cost-effective
medium for suppliers to get their message to their aquafeed clients. The result was Aquafeed.com.
In January 2001, I had the good fortune to be reunited with an old friend, John Brown, formerly the
Technical Sales and Marketing director of Satake U.K. (formerly Henry Simon.) He, like me, was by then
independent and I was delighted when he agreed to join me to handle the advertising sales on Aquafeed.com.
As a milling engineer and experienced sales and marketing executive, John understands what our clients need
from their advertising and marketing efforts.
The response has been overwhelming. In fact, our visitor numbers and
the volume of information produced have grown so much that our original
website became inadequate. So, with the help of our website maintenance
partners, WebPageMaintenance, we relaunched our new format website at
the end of 2002. Our aim is the same: to save you time, to give you the
information you need to do your job and to provide the most visible and
cost effective medium for suppliers to market their products and services
to the aquafeed sector. Now, with our new website, we provide for the
first time, an effective means for aquafeed manufacturers to market feeds
to farmers with the FEED FINDER.
 Zandra
Andersen joined Aquafeed.com in July 2003 as our representative in
Scandinavia. With a degree in business management and a background in exhibition
operations management, Zandra is well equipped to help you make the best
choices for product and company marketing on Aquafeed.com.
A native English speaker with a good command of Danish, Zandra will also
be very happy to help perfect your English in your banners, articles or
literature, for a truly professional presentation.
If your business is in Scandinavia, please contact Zandra for all advertising
and editorial help: zandra@aquafeed.com
We are always here to help: please contact me if you have any problems with the website, want to contribute
information or have suggestions on how we could do better. I look forward to hearing from you.
Suzi Fraser Dominy
editor@aquafeed.com
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