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Nova Sea joins Norwegian seafood network to track salmon from feed to food

Thursday, June 3, 2021

Nova Sea, one of the largest northern Norwegian producers of salmon, joined the Norwegian Seafood Trust, a national seafood tracking network enabled by IBM Blockchain technology. The Norwegian Seafood Association and Atea launched the network last year, which allows fish farming companies to share data from the entire life cycle of salmon to consumers all over the world.

The Norwegian Seafood Trust network builds supplier and consumer trust in the supply chain by creating a permanent, immutable and digitized chain of transactions. This way, feed manufacturers, fish farmers, distributors and retailers can all access comprehensive product data in near real-time. Each member of the chain can also download and use an app to scan each salmon lot at each point of receipt.

Espen Braathe, head of IBM Food Trust Europe, states that blockchain technology helps the industry meet the industry and consumers’ needs for documentation. “Over time, the industry has been challenged to put in place good documentation systems that tell us all about the food we eat. Blockchain technology enables this type of tracking and digitization of data in a secured and easy way.”

Through this network, the entire value chain is represented. “We at Norwegian Seafood Trust are incredibly proud to have brought Nova Sea and BioMar into the tracking network. They help to set the new Norwegian standard for tracking fish and paves the way for all the Norwegian actors within the seafood value chain,” Robert Eriksson, CEO of Norwegian Seafood Association and Norwegian Seafood Trust AS.

BioMar is the first feed manufacturer on the network. “More and more information is required about the food and fish we eat. This information has not always available to the various actors in the value chain, but now it can be through new technology and tracking possibilities,” said Vidar Gundersen, sustainability manager at BioMar.

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