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Dr. Eckel appoints new COO

This new position is part of a generational change in the company's management to consolidate and strengthen its long-term strategy.

Dr. Eckel appoints new COO
Gido Grassi.
June 7, 2021

Agriculture and animal health expert Guido Grassi takes over the position of Chief Operations Officer at Dr. Eckel Animal Nutrition GmbH & Co. KG. Grassi has many years of management experience in agricultural companies of various sizes and specializations. Before accepting the position with Dr. Eckel, he participated in projects in the Asia Pacific, Africa, Latin America, Europe and the U.S., and has worked with global teams, most recently as country head Thailand at Bayer and then as aqua commercial head for the Asia-Pacific region at Elanco. 

Antje Eckel, founder and CEO of Dr. Eckel Animal Nutrition, explained that “he knows the world from Asia to America, he knows the business from start-up to multinational, he knows agriculture from crop to consumer. Grassi is an experienced leader with a hands-on, open attitude, driven by innovation, and enjoys working with diverse teams and open corporate culture. His pursuit of excellence and his love of breaking unknown ground to achieve the best for customers, not only for now but also for the future, is precisely how we at Dr. Eckel have always worked toward. And on top of that, he's a smart, straightforward and immensely likable guy who will be a great addition to our team.” 

Dr. Eckel is already being set for a generational change in the company's management. The decision to expand the management board to include the position of operational managing director and separate operational business from long-term strategic planning is the next decisive step on this path to consolidate and strengthen Dr. Eckel's long-term strategy.

Thanks to his profound knowledge of the Asian market and his experience in this field, Grassi will enrich the company with new ideas. In his new position, Guido Grassi will work from the German headquarters in Niederzissen, where the production and most of the company's employees are located. In addition, Dr. Eckel has a number of employees at various regional bases, the most important and largest of which is the subsidiary in Bangkok, Thailand (Dr. Eckel Animal Nutrition Thailand Co., Ltd.).

“At Dr. Eckel, I will be able to interact with several different areas and regions and thrive to innovate, keep differentiating and continue pioneering with a highly qualified team and a great company culture. Always looking ahead for a better future, thinking globally and discovering new horizons and opportunities are what drives me most in my daily work,” said Grassi.