Manuka Biotech names commercial head
Tuesday, January 18, 2022
Manuka Biotech, the marketing arm of Singao Group, named Loi Chia Fei as the company’s new regional commercial director, with a mission to accelerate growth and global business expansion. Loi will oversee sales growth, with a strategic focus on solutions derived from fatty acid nutricine. He will lead the company’s expansion in the animal and aquaculture feed markets and grow destination marketing capabilities to make Manuka Biotech the partner of choice for animal feed customers.
Loi brings over ten years of proven technical and commercial experience to his new position. Prior to joining Manuka Biotech, he was a regional key account manager in Eastman Chemical and has gained competencies and a stronghold in the global professional network which will allow him to consider varied perspectives while working with diversity. Before that, he was a commercial manager at Cargill Feed and Nutrition.
“With his extensive commercial experience and ambitious leadership, Loi will strengthen the Manuka team and increase the global footprint, especially with his distributor network in Asia-Pacific. The global market represents an important growth platform for Singao Group, and we are pleased to have Dr Loi, a young and dynamic professional on board to lead this effort,” said Lai ZhouWen, managing director of the company.
Manuka Biotech markets a broad range of novel fatty acid solutions that targets pathogen control, intestinal health and bioregulation. The company also carries specialty fat, functional solution pack and more.
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