MarinTrust unveils new website
Monday, January 31, 2022
MarinTrust, the certification program for marine ingredients, launched its new bilingual website (English and Spanish), offering engaging content, tailored to different audiences’ needs to help stakeholders understand its work, requirements and impacts.
New features on the website include additional resources and a re-structured layout to help visitors easily navigate the site and find the resources they need, depending upon their profiles.
Certificate holders and applicants can now access a “Brand hub” featuring logo guidelines and recognition agreements by third parties, as well as a “Resource center” with all procedures and lists of certified and accepted sites. A quick link leads them to an explainer page on how to get certified.
Stakeholders from within the marine ingredients value chain may now better visualize how the program is structured, with its three pillars: the main standard, the chain of custody standard and the Improver Program. They can easily consult the list of certified and accepted sites as well as case studies highlighting the impact that the Improver program is having on fisheries in Panama, the Gulf of Thailand and Mauritania.
Media and other organizations keen on understanding how the program works in broad terms and how it has impacted the sector can navigate through the governance section and consult the different FAQs where all the details of the program, its origins, history, value proposition, purposes, and requirements are detailed.
Francisco Aldon, MarinTrust’s CEO, said, “we expect this new website to significantly increase the ability of MarinTrust to engage with its partners and stakeholders and advance the awareness of responsible sourcing and production of marine ingredients in the value chain.”
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