New Products

AstaReal releases astaxanthin-rich microalgae meal in EU market

Thursday, July 7, 2022

AstaReal released premium feed-grade product NOVASTA® EB15 in the European market. By providing natural astaxanthin for animal nutrition in encapsulated form, the launch opens up further possibilities for health-promoting feed applications.  

AstaReal NOVASTA® EB15 is a complementary product to NOVASTA® biomass designed to enhance animal health and well-being with natural astaxanthin. NOVASTA® EB15 is pure algal flour, derived from microalgae Haematococcus pluvialis, that in addition to natural astaxanthin, contains valuable proteins, carbohydrates and essential fatty acids, as well as other carotenoids including lutein, beta-carotene, and canthaxanthin. This algal meal is encapsulated in fully hydrogenated rapeseed oil and consequently has improved stability. Encapsulation protects the power of astaxanthin even in challenging production processes, such as for soft chews, pellets and other open formulations, which are more likely to be exposed to air. 

NOVASTA® EB15 is suitable for pets such as cats or dogs, as well as livestock, competitive animals like racehorses, and aquaculture, and can be added or mixed into feed. 

Peter Ahlm, marketing and sales manager at AstaReal, said “when it comes to aquaculture, agricultural farming and domestic pets, consumers are increasingly aware of their choice of animal feed and the impact it has on the well-being of animals. We at AstaReal hope to offer a key ingredient to the animal health market. That’s why we are excited to add a promising new product to our NOVASTA® range short after its first launch.”

More information here.


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