Suppliers' News

Conforma Clad Updates Logo as Part of Kennametal Re-Branding Strategy

Friday, May 20, 2011

Conforma Clad, a global leader of severe wear solutions, updates its logo as part of a re-branding process to build a stronger, more cohesive brand message with parent company, Kennametal Inc.

Conforma Clad was acquired by Kennametal, a 2.3 billion dollar multinational supplier of premier tooling solutions, in March 2004.  The combination of Conforma Clad’s severe wear expertise and Kennametal’s broad technological expertise and worldwide operations enables Conforma Clad to deliver even more high-value solutions to current and future customers. 

Conforma Clad will leverage Kennametal brand recognition in common markets where Kennametal has a large, recognizable presence.  In markets where Kennametal has minimal brand recognition, the company will leverage the Conforma Clad' brand.  In order to support this effort, all marketing and communications materials, including the company logo, will be updated to reflect the new Kennametal marketing style.

“Our customers can expect all other aspects of the company to remain the same; we will continue to provide the highest-quality products and services,” said Kelly McVey, New Business Development and Marketing Manager.  “We are excited to associate ourselves with such a sizeable, dynamic company.  As a result of the acquisition, Conforma Clad has gained additional resources and standardized systems and processes.   These advantages are passed along as increased customer economic returns.”

Conforma Clad is a leading provider of severe wear solutions for industrial components exposed to extreme abrasion, corrosion and erosion. The proprietary Conforma Clad® process brazes tungsten carbide to the base material of steel parts, producing a hard, uniform protective cladding that is extremely durable. The company is a major supplier of wear-resistant parts for directional oil and gas drilling, plastics and food extrusion, coal-fired power plants and other industrial applications. Conforma Clad is a subsidiary of Kennametal Inc. (NYSE: KMT), the world's premier supplier of tooling solutions, engineered components and advanced materials. Customers buy over $2 billion annually of Kennametal products and services -- delivered by more than 14,000 talented employees in over 60 countries. Visit us at and our parent company at


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