Aqua Bounty Technologies, Inc., a Waltham, Massachusetts-based company focused on enhancing aquaculture productivity through the application of advanced biotechnologies, has appointed Ben Williams to lead the company’s sales effort in Latin America. Williams, whose career spans more than a decade in sales of aquaculture feeds and technical products, will manage the introduction of the company’s feed additives, therapeutics, diagnostic tools and health management products across the region.
Williams is an academically trained biologist with significant international experience in market development, distribution network management and new product introduction. He served as Shrimp Sales Manager at Zeigler Bros., a long-established aqua feeds producer in the U.S., and helped launch the company’s feeds on the international market, ultimately forging a distribution network covering 15 countries, including Brazil, Thailand, India, Indonesia, Taiwan and Vietnam.
As the international sales and marketing manager for Magic Valley Heli-Arc, Williams reorganized the marketing strategy and distribution systems to introduce highly engineered pumping, harvesting and transport solutions on shrimp farms in Asia and Central America. He began his career at Prime Artemia as the laboratory director and later assumed sales and marketing responsibility at the company.
“Ben Williams is widely known and respected by shrimp farmers on three continents,” said Henry Clifford, the Vice President of Marketing and Sales at Aqua Bounty. “He is an innovative strategist and skilled manager who understands farm-level profitability and the role of advanced technology in achieving it. Ben’s technical background, exceptional interpersonal skills and solid grasp of international aquaculture markets add real value to our management team.”
“Aquaculture is, above all, about healthy stocks and productive farms,” Williams said, “and Aqua Bounty clearly gets the picture from the farmer’s point of view. Tested, effective products like Shrimp IMS, and real-time diagnostics contribute directly to farm profitability. That’s a selling proposition that both sides of the bargain can appreciate.”
Headquartered at the Aqua Bounty Pacific offices in San Diego, CA, Williams can be reached at bwilliams@aquabounty.com or by telephone at 208-948-9113.
