The Chilean Salmon Council, represented by the president, Loreto Seguel, and its Corporate Director, Rodrigo Pinto, is in Brazil with the goal of strengthening ties with strategic players in the food, aquaculture, and trade industries. This trip to Brazil is part of the process of addressing the regulations of the new Brazilian tax law to safeguard the competitiveness of Chilean products such as salmon. Since this year, Brazil has implemented a Dual VAT (CBS + IBS) that taxes local and imported goods equally, which can impact their final price and competitiveness. For the Salmon Council, it is essential to anticipate these scenarios in order to maintain its leadership in a market where 95% of the salmon consumed comes from Chile.

Sao Paulo hosted a meeting with ABIPESCA (Brazilian Fishing Industry Association), which represents processing, distribution, and exporting companies in the fishing sector with a focus on sustainability, competitiveness, and the defense of public policies aligned with the development of the sector. Participants included Eduardo Lobo, president of ABIPESCA; Loreto Seguel, executive president of the Chilean Salmon Council; Rodrigo Pinto, director of public affairs for the Salmon Council; and Ricardo Moyano, agricultural attaché at the Chilean Embassy in Brazil. The meeting addressed topics such as traceability, the VAT Law, potential collaboration opportunities, and other topics of interest to the development of both sectors. A meeting was also held with Francisco Medeiros of Peixe Brasil, leader of the Brazilian Fish Farming Association, an association that represents and promotes the farmed fish production chain in Brazil and is also part of ALAS (Latin American Agreement for Sustainable Aquaculture), a key platform for the development of the sector in the region. ALAS was established in August 2024 with the signing of agreements by Chile, Brazil, and Ecuador, marking a milestone in regional collaboration. Peru and Colombia were later added.

Loreto Seguel stated: “These meetings are a concrete opportunity to build bridges and strengthen the international projection of salmon in a country where 95% of the salmon consumed is Chilean.” Likewise, Seguel added: “Both Chile and Brazil share a commitment to promoting an aquaculture industry that grows with sustainability, innovation, and social responsibility. This dialogue opens up more opportunities for collaboration to continue improving competitiveness and promote public policies that benefit the entire sector in both countries.”