Tilapia has solidified its position as the most widely consumed fish in Brazil and is expected to continue growing at an accelerated pace in the coming years. According to Francisco Medeiros, president of Peixe BR, this leadership is due to a combination of factors. The main one is the fillet's characteristics: boneless, with a mild flavor, and a consistent standard that appeals to different consumer profiles.

"Furthermore, it's a farmed product, with controlled production and a stable supply, allowing producers and the market to work with predictability and quality," Medeiros highlighted in a press release.

Another decisive factor is the global shift in consumer behavior, as people increasingly seek healthier, more sustainable, and practical food options. Tilapia fits perfectly into these trends, as it can be prepared in various ways and even consumed raw, in dishes like ceviche.

Due to this variety of options, tilapia has recorded an average annual growth rate of 10.3% in Brazil over the last 11 years, the highest among all animal proteins in the country. According to Medeiros, historically, fish consumption in Brazil has been concentrated on the coast, with a predominance of traditional fishing methods. However, in recent decades, the expansion of farming into inland regions has altered this scenario, ensuring a more abundant supply across the entire national territory.

Quite optimistic about the future, Peixe BR's projection for the next decade is for continued growth, maintaining the same rate of increase observed over the past 10 years. This scenario is driven by investments already made and planned by the sector, as well as positive consumer market reception. However, Medeiros warns, the biggest challenge will be overcoming governmental regulatory barriers and the impact of the population's declining purchasing power.