Bühler Aeroglide, a global leader in thermal process engineering and technology for food, feed, and industrial materials, has appointed Joe Tordella Area Sales Manager for North America.

As part of wider responsibilities, Tordella will oversee the company’s feed segment, serving customers in the pet food and aqua feed markets. Most recently, Tordella managed Bühler Aeroglide’s field engineering capabilities where he led training and process evaluation services designed to improve operations and increase production.

“Joe has achieved a high level of success in field engineering, serving a portfolio of customers with both Bühler and competitor technology,” said Paul McKeithan, vice president of sales. “He has an in-depth understanding of the manufacturing supply chain and the requirements of each component. His experience will be valuable in this new sales role, enabling us to sustain growth and new customer acquisition.”

Tordella joined Bühler Aeroglide as a field engineer in 2010. He was then appointed manager of field engineering and developed a team of engineers, providing front-line evaluations of processing operations. Recently, this service was merged with the company’s international lab services, data tracking tools and technical training in a realignment that will improve overall support for food, feed and industrial processing operations. Tordella holds a Bachelor of Science in Mechanical Engineering from the University of Delaware.

Bühler Aeroglide manufactures dryers, ovens, roasters, toasters, and hot air expansion systems for the food, feed and industrial product markets. Since 1940, the company has been providing innovations for a better world in the form of high-quality thermal processing equipment.

“Bühler is the first choice for a processing customer because of its large network of support and service capabilities,” said Tordella. “I’m eager to introduce this service expertise through sales channels. We offer a number of highly valuable tools and services that are unique to the equipment machinery we provide to the industry.”