To lead the growth strategy for the Asian markets, BioMar appointed seasoned animal nutrition and aquaculture expert Cedric van den Bossche as vice president for the Asia division, which today comprises the business units in Vietnam and China.

Cedric van den Bossche is joining BioMar with more than 15 years of experience building up businesses in the Asian markets, mainly working in general management roles for ADM and NEOVIA in China, Indonesia, and India.

As VP for Asia, he will be working out of China, developing the product portfolio and the market strategies for the Asian markets together with the local teams. Furthermore, he will take the lead in looking into new opportunities for developing BioMar across Asia.

“I am truly happy to welcome Cedric as a part of our executive management. During the past few years, we have built a solid position in the Chinese market, created a strong global market position within the shrimp feed segment, and started the penetration of the Vietnamese market. There is huge potential for further growth in Asia and I am sure Cedric is bringing both the right entrepreneurial spirit and the solid management experience we need to accelerate the further growth in the region,” explained Carlos Diaz, CEO BioMar Group.

“I would like to take this opportunity to thank Francois for his enormous contribution to BioMar during his career. He has been instrumental in managing and developing many markets around the world, and I wish him all the best in this new stage of his life,” said Diaz.

After a transition period, Cedric van den Bossche will take over from Francois Loubere, who has decided to retire after more than 30 years at BioMar.