Planning for future product launches and new feed product concepts designed in collaboration with customer demand, BioMar’s salmon division appointed a new divisional marketing director. Marcel Huijsmans joins BioMar from Hendrix Genetics, where he has been director of communications and marketing for the last 12 years. The new position is established to ensure strong leadership on delivering agile product development to meet customer needs, together with a rigorous and focus on customer value and sustainability.  

“I am pleased that we have been able to attract an international marketing leader such as Marcel Huijsmans. With 20 years of experience within the food industry and agriculture/aquaculture businesses, across various categories, ranging from potato products to fresh meat and today animal genetics, he brings a wide range of competencies within product and concept development, market dynamics and research, which I am sure will benefit the BioMar organization as well as our customers,” said Paddy Campbell VP, Salmon Division in BioMar.