De Heus strengthened its presence in Indonesia with the acquisition and launch of its fifth production facility in Purwodadi, Central Java. This strategic expansion underscores De Heus' unwavering commitment to advancing sustainable livestock and aquaculture farming and empowering local communities.
Since its entry into Indonesia in 2018, De Heus has been driving growth to become one of the country's largest and well-established animal feed producers, providing best-in-class animal feed products to customers and providing additional customer-centric services in relation to farm design and management as well as animal health. Furthermore, through strategic investments in genetics and by taking on an active role in coordinating the value chain, De Heus contributed significantly to the further professionalization of the independent livestock and aquaculture farming sector in Indonesia.
The new Purwodadi factory will serve its customers and meet the growing demand for high-quality animal feed in Central Java and surrounding areas. The factory has expanded its production capacity to 15,000 tons per month.
“We are thrilled to expand our operations in Indonesia and contribute to the growth of the livestock sector. The new Purwodadi factory is a testament to our commitment to providing high-quality livestock feed and supporting sustainable livestock farming practices to independent Indonesian farmers,” said Kay De Vreese, president director of De Heus Indonesia.
The Purwodadi facility aims to make a positive impact on the local economy by creating jobs and offering farmers greater access to high-quality feed. Its production processes are designed to efficiently meet the needs of local farmers, ensuring a consistent supply of feed while incorporating sustainable raw materials into the animal feed.
“Indonesia holds vast potential in livestock farming, and our goal is to support the industry's growth by providing dependable feed solutions that are tailored to the needs of local farmers. This new facility allows us to make a meaningful contribution to both the community and the environment,” added Kay.
“With the opening of our new factory in Purwodadi, Central Java, we are reinforcing our commitment to providing products that boost livestock productivity and support the growth of our customers' farm operations,” stated Nofrialdi, factory manager of De Heus Purwodadi.