In a landmark moment for aquaculture worldwide, trout that has been produced and processed by Truite Service in France and fed Skretting feeds containing insect meal from InnovaFeed has now reached the French consumer. Auchan, a leading French retailer committed to responsible aquaculture, has made the insect-fed trout available in 52 supermarkets in the North and Ile-de-France, with plans to sell throughout France by the end of 2019.

The trademark “insect fed” applies to farmed fish which respect two criteria: the fish were fed with a feed for which a minimum 50% of the fish meal has been replaced by insect protein (the feed fed to Auchan’s “insect fed” trout contains 8% insect); and the fish have at a minimum doubled in weight during the phase they have been feed with an insect protein based feed.

Auchan is promoting the new “insect fed” trout product line with posters and a distinctive logo to inform customers. A dedicated and educative internet site has also been created to explain this initiative: www.nourrialinsecte.com