INVE has signed an agreement that will result in a range of its tilapia products being distributed by one of Thailand’s largest quality tilapia fry and feed providers, Manit Farm.
The collaboration is built on the synergy between Manit Farm and Benchmark\'s INVE Aquaculture, both in the farms’ water supplies and in the gastro-intestinal tracts of the fish themselves.
\"The deal will allow Manit to distribute a range of INVE products including a biocide, Sanocare CID; a water treatment product, Secure POND; and a feed probiotic, Secure YIELD,\" stated Mario Hoffmann, Key Account Manager at INVE.
Global production of tilapia is expected to reach 6 million tonnes in 2018 and, according to the Thai Department of Fisheries, 197,00 tonnes of this will be produced in Thailand. Both INVE and Manit Farm are committed to promoting aquaculture in Thailand.
\"We believe in market synergies among complementary competences and we care for the sustainable growth of the tilapia market in Thailand,\" stated Stelios Leontios, INVE’s Commercial Director.
Sustainable growth will be achieved if tilapia production is professionalized and modernized, integrating the recent developments in genetics, biosecurity, nutrition and management tools – goals that Manit Farm, which has been in the tilapia hatchery business for over 25 years, is keen to achieve.
\"In 2007, we established our Tilapia Genetics Center, in collaboration with Benchmark’s Akvaforsk Genetics, focusing on the selection of different strains of tilapia,” stated Khum Amorn Luengnaruemitchai, Managing Director of Manit Farm. “As a result, Manit Farm now provides Superblack Nile tilapia fry and Superred red tilapia fry, as well as a range of quality feed under both the Manit Farm and OHO brands.\"
The agreement will increase the market penetration for INVE’s tilapia products in the Thai market by capitalizing on Manit Farm’s existing distribution and services network, which already counts more than 1,000 tilapia farmers across the country as customers.
