A new film on the independent certification program for fishmeal and fish oil instigated by IFFO shows how it is rapidly becoming the recognized standard for marine feed materials. Leading supermarket and seafood brands, international fish farmers and NGOs say why they believe the program is the first link in a fully responsible aquaculture value chain.

The eight minute film was premiered at the IFFO Annual Conference in Lima, Peru. Delegates also heard that, just two years after its launch, nearly 30% of the world’s fishmeal and fish oil production capacity was now certified to the RS Standard.

Steve Bracken of salmon producers Marine Harvest says of the certification program: “Having a Standard like that says a lot about the integrity of our feed supplies”. Peter Hajipieris of Birds Eye Iglo adds: “It is critically important to us to demonstrate to consumers that what they eat is safe and that we are not plundering the planet” and Ally Dingwall of Sainsbury’s explains that his company’s responsibility to consumers must extend right back along the supply chain to ensuring that the wild fisheries that supply fishmeal and oil are responsibly managed.

The film features an animated diagram showing all the stages in the aquaculture value chain to the feed. Dawn Purchase of the Marine Conservation Society explains that aquaculture must develop in the most environmentally sustainable way possible and that its future depends crucially on the responsible production of fishmeal and fish oil.

Watch or download the film at http://bit.ly/ifforsvideo or see it on YouTube http://youtu.be/0S9lfs3GDsM. The full RS Standard and a list of factories which have achieved certification are on the IFFO web site at www.iffo.net - click on IFFO RS in the main navigation bar.