Nutreco has appointed Samson Li as the new Managing Director for its business unit Asia and member of Nutreco\'s Executive Committee with effect from 15 September 2014. Based in Hong Kong, Li, a Chinese national, will lead Nutreco\'s expansion in the Asian animal and aquafeed markets. He will report to Knut Nesse, CEO of Nutreco.
Li holds an MBA and a Bachelor of Science degree in chemistry and a minor in economics from the Chinese University of Hong Kong. Previously he has worked for Novus International, an animal health and nutrition company, where he has held various management positions since 2001, most recently as a member of the Executive Leadership Team and Vice President Sales & Marketing based in St. Louis, USA. Li will succeed Hugues Le Ruz, who has been appointed as Managing Director for Nutreco\'s business unit Americas.
Nutreco has premix and fish feed plants in China, Vietnam, Indonesia and Japan and its total revenues in Asia amounted to approximately € 300 million in 2013. With a strategy focused on improving profitability by providing innovative and sustainable nutritional solutions to its customers, Nutreco has sound growth prospects in the Asian market.
\"Nutreco is a leading player in the global animal and fish feed business and very much an R&D driven company,\" said Samson Li. \"I look forward to taking Nutreco\'s ambitions in Asia to the next level.\"
\"I\'m very happy that Samson Li will join Nutreco, said Knut Nesse, CEO Nutreco. \"He brings with him a wealth of experience, not only in our industry, but also generally in doing business in Asia. I\'m confident his leadership will help us to accelerate our business growth in Asia.\"