A new ethical food label - assured by the RSPCA - has been launched in a bid to help improve the lives of a further 100 million farm animals, plus many millions of farmed salmon and trout, in the next five years.

The new label replaces the RSPCA’s Freedom Food mark on eggs, meat, dairy products and fish sold in the UK, and makes it easy for consumers to identify products from animals that have had a better life. Products bearing the label come from a farm inspected to the RSPCA’s higher welfare standards.

RSPCA Assured products will be on sale in Sainsbury’s, Aldi, The Co-operative and Lidl this month, and the Freedom Food label will be phased out in supermarkets and shops over the next 12 months.

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