The health benefits of fish are widely publicised but the healthy attributes of bivalve molluscs have not received the same attention.

Consumers are not aware that consumption of bivalves has the same beneficial effects on health and well-being as fish that are high in omega-3s.

Producers may focus on days such as Valentine’s Day and Christmas Eve that are traditionally times for eating bivalve molluscs to increase marketing opportunities, but they should undertake greater efforts to attract consumers in the future. Read report at FAO Globefish.