AB Agri, the agricultural division of international food and ingredients retail group Associated British Foods, is launching a new business specifically focused on servicing the Asia market.

ISN, which will bring together the technical capabilities and specialist nutrition expertise from across the division, will offer Asian feed manufacturers and livestock and aquatic producers practical and effective feed solutions precisely tailored to the challenges these customers face.

Fifteen representatives covering aquaculture, pig, and poultry will be present at the VIV Asia stand as the ISN business is officially launched.

Speaking about the launch, Alistair Cross, Managing Director, said “We are delighted to officially recognize our presence in Asia in this way and bring together global innovation and expertise to help improve our customers’ businesses. By working closely with our customers, we are certain that we will maximize agricultural output and worldwide food production.”

Neil Geddes, Head of Asia, added, “ISN is unique in the way that it works; its complete independence and integrity ensures that only the best solution is presented to the customer, whether that is from the ISN portfolio or other global resources. The expertise within our international team and the knowledge and experience of our Asian-based nutritionists will come together, enabling our customers to adapt and drive progress.”