Belgian feed and food software company, Adifo, is set to acquire Brilliant Alternatives (US) and Brill Resellers (CN). The negotiations have entered the final stage. The acquisition will help Adifo significantly strengthen its international position.
Brilliant Alternatives has a strong position in its US home market, as well as on the international scene. For instance, it has a significant market share in China via its local distributor Brill Resellers.
Peter Tsjoen, Sales Director at Adifo said “This acquisition will make us one of the most important partners for the Chinese food and feed sector, a rapidly expanding market. Food safety is increasingly gaining importance in China. As a European company, Adifo has acquired lots of expertise and experience in this domain over the past forty years. Through Brill Resellers’ extensive network, we will be able to deliver this added value directly to the Chinese market.”
The acquisition will enable Brilliant Alternatives to ensure a secure future for its international customer portfolio.
Bob Brill, President at Brilliant Alternatives said “Adifo has been active in our sector for forty years and has attained an important position in the international market. Over the past several years, Adifo has brought its software portfolio to a high lever through various innovations. As a result, it is now recognized as the global technological market leader. Moreover, it values long-term business relationships, making it a solid partner for our customers in the long run.”
About Adifo
Adifo develops and supplies specialized software and services for the food and feed industry. The software tools automate company processes and information flows so that customers can better anticipate and address their market challenges. Since its foundation in 1974, Adifo has grown to become an international player with more than eighty employees. From its headquarters in Maldegem, Belgium and through its global distribution network the company serves customers in more than fifty countries: Nutreco, Agrifirm, Group Depré, Ewos, Cofco, Vitaplus, Lotus Bakeries, Hochland etc.
