BinSentry, a technology company helping enterprises optimize feed supply chains through AI-powered sensors and real-time monitoring, raised a USD 50 million Series C funding round led by Lead Edge Capital. This investment will support the acceleration of BinSentry’s global expansion.
BinSentry combines AI-powered sensors and proprietary software to bring real-time visibility and automation to the animal feed supply chain. Its solar-powered, self-cleaning sensors monitor on-farm feed levels with 99% accuracy, eliminating the need for manual inventory checks and preventing costly feed outages. Paired with a mobile dashboard, the technology allows feed mills and large agricultural businesses to better forecast demand, reduce waste, and improve profitability. BinSentry supports some animal agriculture companies in North America and Brazil, including Cargill, Wayne-Sanderson Farms, and Hanor.
“We’ve been closely monitoring parts of the agriculture supply chain that have historically been underserved by software in anticipation of large agricultural companies needing better tools for cost savings, forecasting, and operational efficiency,” said Aaron Darr, principal at Lead Edge Capital, in a press release. “BinSentry is exactly the kind of company we look for: a proven business with real customer traction using AI, real-time data, and automation to solve critical problems. As the agtech sector matures, companies like BinSentry with strong fundamentals and clear ROI are best positioned to lead the next wave of innovation.”
BinSentry’s technology turns data into actionable insights that enhance process control, reduce transportation costs and lower feed conversion ratios for increased profitability. By improving visibility across the supply chain with BinSentry’s technology, large agriculture companies can address challenges such as feed waste, feed outages, inaccurate data, and misaligned budgets. Earlier this year Cargill and BinSentry formalized a partnership to make Cargill the exclusive distributor in Brazil of BinSentry’s animal feed inventory management platform. The company is growing 100% year-on-year with a 0% customer churn rate and currently monitors over 40,000 bins across North America and Brazil.
“At BinSentry, our mission is to bring innovation, precision and visibility to one of agriculture’s most overlooked but critical challenges: feed logistics,” said Ben Allen, CEO of BinSentry. “Our best-in-class sensors ensure large agricultural companies, feed mills, and their customers get the right feed at the right time, every time. With the support of our investors, we’re continuing to expand globally and offering our customers flexible options like a lifetime product warranty and no upfront costs. We’re proud to partner with Lead Edge Capital as we continue helping some of the largest agricultural companies in the world operate more efficiently, safely, and profitably.”
Paul Bell, a seasoned operator and former executive committee member at Dell, will join BinSentry’s Board of Directors. With decades of experience leading global operations and supporting growth-stage technology companies, Paul brings deep expertise in scaling businesses and navigating enterprise partnerships.
