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Cargill rebrands its micronutrition solutions and services

The new species-focused brand aims to make it easier to navigate its holistic solution portfolio.

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Gilles Houdart, Global Micronutrition & Health Solutions Business Director, and Helene Ziv-Douki, Senior Vice President of EMEA and Global Salmon, unveiling the new Micronutrition & Health Solutions (MHS) brand portfolio at EuroTier
November 15, 2024

Cargill Animal Nutrition unveiled a comprehensive range of best-in-class micronutrition solutions and services under its new Micronutrition and Health Solutions brand portfolio at EuroTier. These solutions are designed to address the biggest challenges in animal agriculture.

The company evolved its current portfolio moving from a technology-first to species-first offering, transitioning brands like Delacon and Provimi into eight focused product brands.

Syrena is the aqua brand. Through global presence and collaboration across the value chain, cutting-edge research, and state-of-the-art capabilities, the company works to develop aqua science-backed solutions meeting current and future customer needs. Syrena provides innovative sustainable solutions that support the health and performance of cold and warm water species, including fish and shrimp.

Diamond V is a brand for ruminants. It provides advanced solutions that support health, optimize performance and drive sustainability for ruminants.

Biostrong is the brand for poultry with proven solutions for enhanced digestion and immune support.

Cinergy is the swine brand with solutions for every life stage designed to optimize performance, health and sustainability.

TruPet is the brand for pets and TruEquine is for horses.

Apart from these species-focused brands, Enzae is the new enzyme solutions brand and Notox for mycotoxin management solutions, both across all species.

By focusing on species, the company aims to make it easier to navigate its holistic solution portfolio, find the offering that best meets the customers’ needs and provide greater visibility to the full range of its micronutrition solutions.

“Cargill is the partner of choice for producers seeking innovative and sustainable solutions. Our new family of brands, built on the strength of the current Micronutrition & Health Solutions portfolio, is focused on delivering holistic solutions to the industry’s most pressing challenges. These innovations reflect our ambition to not only meet but exceed our customers’ demands,” said Gilles Houdart, Global Micronutrition & Health Solutions Business Director.