Innovad plans to acquire all the shares of Herbonis, a Swiss-based company and its affiliates, including Wyreside in the UK. Herbonis specializes in plant-based bioactive molecules for animal nutrition.

The acquisition aims to strengthen Innovad’s portfolio of natural specialty feed ingredients and align with its strategy of expanding into primary ingredients. From its inception, Innovad has been formulating its products with plant-based ingredients and this acquisition will strengthen its position, adding capacity and knowledge to support the growth of its botanicals, and nutraceuticals product portfolio.

“We view Herbonis as a high-quality and recognized leader operating in a niche market. Herbonis has an impressive track record, a dedicated team, an independent mindset, and outstanding know-how in botanicals. Herbonis Group's highly scientific and plant-based proposition matches perfectly with Innovad’s strong strategic commitment to becoming the center of excellence and knowledge in phytogenic and plant-based products. Natural solutions represent a megatrend in our industry to address sustainability objectives as well as consumer demand, provided that such plant-based alternatives are well-researched, well-documented, cost-effective and with the lowest carbon footprint,” said Ben Letor, Innovad CEO.