Lallemand Animal Nutrition introduced its refreshed brand image, encapsulated in the new slogan, Partnering in microbial solutions for a changing world. The new image and company brand charter are showcased on the revitalized company website, www.lallemandanimalnutrition.com.
With an enhanced design, the website provides an elevated user experience, complemented by a comprehensive media library featuring technical articles, expert webinars and podcasts. This valuable resource serves as an educational hub for the animal nutrition and animal health community.
Michel Vericat, Lallemand Animal Nutrition corporate marketing director, explained that “in 2015, Lallemand Animal Nutrition started to reinforce and establish a strong corporate image branding on top of the specific products and services we can provide to the animal nutrition industry. We are extremely proud today to continue investing in our corporate communications strategy. This new messaging and image better reflects who we are today, as a global leader in the science of fermentation and a primary producer of yeast and bacteria. We are creating value in new markets beyond animal nutrition, including microbial solutions to improve animal environments, biosecurity, biofilms, improving animal immune health, welfare and strengthening our presence in the companion animal market.”
“This rebranding conveys stability and innovation that enables us to stand out and highlights a wide range of natural microbial products, services and solutions across animal species. We are confident that our new creative platform, will reflect this changing world and appeal to the head and the heart of our different target audiences,” said Michel Vericat, LAN corporate marketing director.
Sylvie Roquefeuil, Communication Manager, added that “with our refreshed brand image, we reaffirm our unwavering dedication to supporting our valued customers and end-users in their day-to-day operations. Reflected in our captivating sunrise-to-sunset visual theme, we emphasize our commitment to providing a comprehensive range of natural, microbial-based solutions and a broad array of technical services to address their specific challenges and contribute to the sustainability of animal production. Our goal is to assist our partners in adapting to the ever-evolving challenges related to animal well-being, spanning from livestock to companion animals.”
