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Menon's sustainable ingredient available to purchase

MrFeed® enhances animal growth, survival and overall health while reducing the carbon footprint resulting from current animal feed practices.

Menon’s sustainable ingredient available to purchase
September 24, 2020

Menon Renewable Products’ functional and sustainable ingredient used in animal feed diets, MrFeed®, is now commercially available. Four new functional ingredient products were launched to serve various animal feed markets including shrimp, finfish, poultry and swine. These innovative ag-biotech products significantly enhance animal growth, survival and overall health while reducing the carbon footprint resulting from current animal feed practices.

Through a proprietary and scalable process called CelTherm®, Menon converts hydrocarbon-based sugars from agriculture-based raw materials into a functional animal feed ingredient that utilizes the hydrocarbons to create amino acids, fats, nucleotides, peptides and other key components that deliver the superior performance of the MrFeed® line of products.

MrFeed® replaces various grains, animal byproducts (such as blood plasma, fish meal, etc.), protein concentrates, enzymes and other additives to create a safe, nutritious and effective finished feed solution. The CelTherm® process delivers a unique, abundant and sustainable feed ingredient that meets growing worldwide demand while eliminating the need for antibiotics in animal feed.

“We can confidently say that MrFeed® is a dream come true for feed formulators as it overcomes limitations in current animal feed diet designs. For example, MrFeed® can replace 100% of fishmeal in aquaculture diets,” said Dr. Suresh Menon, founder and president of Menon. “These new products are specifically formulated to replace unsustainable and health-inhibiting ingredients in traditional animal feed diets across multiple animal species including shrimp, finfish, poultry and swine.”

MrFeed® provides substantial benefits including the elimination of antibiotics while promoting immunity to various viral and bacterial related diseases, batch consistency for each unique formulation, supply reliability, absolute traceability and ability to reduce or eliminate the use of fishmeal, poultry meal, SPC, grain-based proteins, enzymes and other additives utilized in traditional diets.

“MrFeed® technology utilizes agricultural byproducts, many of which currently go to landfill, to create a healthy and abundant source of sustainable food for aquaculture and livestock animals,” added Menon.

Menon developed the underlying technology for MrFeed® in 2014. He has spent the last six years optimizing the formulas for various animal feed diets, validating the process and scaling up production. Importantly, MrFeed® has been successfully tested utilizing more than 100 agricultural feedstocks confirming the abundant supply of raw material.

Laboratory and commercial-scale testing of MrFeed® to confirm improved animal health, faster growth, increased survivability and lower FCR has been completed (and continues to be ongoing) for multiple aquaculture species, poultry and swine. Testing has been on a global basis in about 20 countries including the U.S., Canada, Mexico, Japan, China, India, Vietnam, Thailand, Colombia, Brazil, Honduras and Saudi Arabia. Results from many of these trials are available on the Menon Renewable Products website. MrFeed® is now available to purchase for commercial applications or testing.