Nutriad is expanding its commercial team in China, with the appointment of Jim Zeng MSc as National Sales Manager. Mr Zeng has 18 years of working experience in the feed industry in China and Canada.

“China is the world’s largest feed market and Nutriad wants to expand its presence there. With our proven concepts and strong technical support, we can provide solutions to Chinese producers, just as we are doing all over the world,” said BK Chew, regional director APAC Nutriad.

“In recent years I have been working in commercial roles in Canada and have been anxious to return to China to contribute to the development of the Chinese feed industry and share my knowledge with customers. The Nutriad portfolio addresses nutritional and health challenges across species and is of great interest to the Chinese feedmills, farmers and integrators,” said Mr Zeng.