The Aqua Feed division of Symrise appointed Richard Liu as business and partner development manager for the Chinese market, in a strategic move to further solidify its presence in this market.

Liu will build upon the momentum of the past three years, ensuring the ongoing success of sales and development initiatives in the Chinese market. To address the unique needs of the China aquafeed market, Liu will lead the launch of new products, aiming to meet current demands and expand the market presence of Symrise in aquafeed solutions. Liu will also establish key partnerships with Chinese entities, contributing to the development of new products made in China.

Extensive qualifications underline Richard's appointment. He holds a master's degree in food quality management from Wageningen University & Research (Netherlands). His academic background and industry experience position him as an asset to the strategic aquafeed objectives of Symrise in the Chinese market.

“It feels exciting to join a world-leading company by working in an increasing and promising market. The demand for high-quality proteins grows constantly to meet our human food consumption requirements. In this area, we can contribute to the aqua market of China with our expertise,” explained Liu.

Symrise Aqua Feed specializes in developing, testing, and manufacturing sustainable ingredients and palatability enhancers. The company helps aquafeed manufacturers produce high-performance diets and feed with a low carbon footprint.