The U.S. Soybean Export Council (USSEC) has updated its regional structure designed to maximize efficiency, align talent, and continue delivering trusted, impactful programs to international customers on behalf of U.S. soy farmers and USSEC members.
East Asia
As part of the reorganization, Carlos Salinas has been appointed Executive Director – East Asia. In this role, he will lead USSEC’s efforts to build trust, foster relationships, and enhance market access for U.S. Soy across the region, benefiting both U.S. soy farmers and international customers.
The regional structure updates will ensure USSEC is well-positioned to achieve its strategic goals amid evolving global market dynamics. The updated model realigns regional boundaries for U.S. soy export markets, streamlines program administration, and strengthens USSEC’s ability to support global priorities and deliver value to customers worldwide.
“Guided by our core values and commitment to continuous improvement on behalf of U.S. soybean farmers, USSEC regularly assesses its effectiveness and efficiency,” said Jim Sutter, USSEC CEO. “The new structure strengthens USSEC’s focus on strategic priorities, vital relationships, and ensures U.S. Soy remains the trusted partner of choice for customers around the world. We are confident that Salinas will provide strong leadership across East Asia and look forward to the impact he will make in advancing U.S. Soy’s presence and partnerships in the region.”
“I’m excited to continue advancing U.S. Soy’s mission across East Asia,” said Salinas. “This region represents tremendous opportunity for growth, collaboration and innovation. Together with our partners, we will continue building trust, expanding market access, and delivering sustainable value to our customers.”
Middle East, North Africa and South Asia
Kevin Roepke has been appointed executive director – Middle East, North Africa, and South Asia (MENASA).
“It is an honor for me to step into this role,” added Roepke. “I’m driven to connect America’s soybean farmers to the global market. Their sustainable practices expand economic activity and nutrition security, both at home and abroad. We will continue to expand USSEC’s vision of establishing trust amongst our stakeholders to maximize utilization and value of U.S. soy throughout this great region.”
