Wilbur-Ellis Company's Feed Division, a marketer and distributor of value-added feed ingredients for the aquaculture, livestock and pet food industries in North America and Asia-Pacific, has launched a new website, www.wilbur-ellisfeed.com. 

"Our main goal is to partner with innovative animal feed and bioscience companies, and help them reach their potential in the markets that we serve. The website is that important first step for our customers and suppliers to see who we are and what we can do for them," said Rob Fullerton, president of the Feed Division. 

The website offers a valuable resource on how the company focuses on important issues including product safety, regulatory compliance, quality assurance, and risk management. In this regard, site visitors can learn about the resources invested into improving Wilbur-Ellis' internal and external processes, and how the company is addressing new regulations such as the Food Safety Modernization Act. 

Site visitors may view the division's main business focus in aquaculture, livestock, and pet food, as well as the company's feed business in Asia-Pacific. In the last three years, Wilbur-Ellis has successfully brought its North America feed business to Asia-Pacific, building a high-quality, innovative marketing and distribution company in the region. 

The site also highlights opportunities to partner with the Feed Division and showcases supplier testimonials. The Feed Division is looking for strong partners who value integrity, accountability, and service.

Finally, the site features an interactive map, and historical and anecdotal information about the Feed Division so that visitors can experience the uniqueness of the business. 

The Feed Division, which generates over 500 million in annual sales revenue, has expanded its operations eastward with new offices in Raleigh, N.C., Glen Allen, Va., Wichita, Kan., Delafield, Wis., Geulph, Ontario, and Dartmouth, Nova Scotia. Its headquarters is based in Vancouver, Wash.