Africa
Neovia accelerates development in Africa with acquisition of Hi Nutrients
Neovia has announced it will become the majority shareholder of Hi Nutrients, a leading player on the premix market in Nigeria. Through this acquisition, Neovia is gaining a foothold in a promising market in which the company wants to draw on Hi Nutrients’ premix market position to develop and roll out its international premix brand Wisium’s portfolio of products and services.
Neovia has announced it will become the majority shareholder of Hi Nutrients, a leading player on the premix market in Nigeria.
Through this acquisition, Neovia is gaining a foothold in a promising market in which the company wants to draw on Hi Nutrients’ premix market position to develop and roll out its international premix brand Wisium’s portfolio of products and services.
Wisium will build on Hi Nutrients’ recognized technical know-how by providing innovative and bespoke product and services tailored to the specific needs of the Nigerian market.
“Neovia has been investing in Africa for a long time and was duty-bound to have a direct presence in the largest African market," stated Hubert de Roquefeuil, CEO of Neovia. "The acquisition of Hi Nutrients fulfils this objective. It will give Neovia the opportunity to offer innovative solutions and services to all of Hi Nutrients’ Nigerian and Ghanaian clients."
“With the support of a major international group like Neovia, we want to speed up our development and expand our range of high added-value products and services in order to offer distinctive solutions to all of our clients," added Ezekiel O. Adetoyi, CEO of Hi Nutrients.