CPF introduces new products in India, plans $72 million investment

New shrimp feeds and seeds specially developed for the Indian market have been introduced in Andhra Pradesh.

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June 26, 2023

Charoen Pokphand Foods (CPF) India introduced new products in the Indian market in Vijayawada, Andhra Pradesh, local news reported. The firm launched new shrimp feeds (Blanca Extra, CP Monodon Advance and Super Marine Extra) and seed products (Turbo Rocket and Turbo Kong).

The new products available in the Indian market have been developed by CPF’s Thailand team especially for Indian farmers, local news reported. Furthermore, the company plans to invest ₹600 (USD 73 million) in its aqua and agro-businesses in India soon, said vice-chairman, Kwanchai Chaiprem. The company plans to invest more in Andhra Pradesh as a big and potential market for the shrimp business.

“Doing business in India was not easy as we have a lot of barriers, such as labor issues, culture and language, but together, we surpassed it. The new products will help Indian shrimp farmers achieve high production, and profit and minimize the cost of production,” CPF chairman Pong Visedpaitoon, said.