With its increasing growth potential, the Latin American sales region has become much more important for Brabender in recent years. For this reason, the company decided to set up a sales office in Mexico and serve the market from there. Area sales manager, Maximilian Sawatzki, will be located closer to the Latin American market.

Sawatzki will be based in León, Mexico and will be the contact person for the ten Brabender agencies in Argentina, Brazil, Chile, Ecuador, Colombia, Mexico, Peru and Venezuela as well as for customers from their sales territories. In addition, he will advise and support existing and potential customers from the Central American and Caribbean countries.

For training courses for customers or sales partners, Sawatzki is now also on-site more quickly and is supported by the new Virtual Lab at Brabender's headquarters in Duisburg. There, he also receives support from María Gräfenhahn, who has been heading the Food & Feed Application Lab since November 2020.

Proximity to existing customers and agencies are not the only location advantages for Sawatzki and Brabender. In addition to its core markets, including the milling and bakery industries and the plastics and rubber industries, Brabender is continuously increasing its shares in new markets on a global level. In the Food & Feed business unit, these include the animal and fish feed market as well as products made from gluten-free raw materials or alternative protein sources.