Event News

CP Foods promotes digitization among its business partners for sustainable growth

The event was arranged to mark the 70th anniversary of CP Foods’ animal feed business.

June 26, 2023

Charoen Pokphand Foods Public Company Limited (CP Foods) showcased groundbreaking digital technology and agro-industry innovations worldwide at the CPF the NeXt Tech Show. This event aims to empower its business partners and farmers to embrace digitization, transforming their practices and ensuring food security while promoting long-term sustainable development in response to the digital era.

The event showcased more than 100 state-of-the-art digital technologies, applications, and innovations for agriculture and livestock from more than 30 partner organizations across the globe. The opening ceremony was presided over by Prasert Poongkumarn, Vice Senior Chairman of CP Group, and Adirek Sripratak, Chairman of the Executive Committee of CP Foods, along with CP Foods executives and customers nationwide.

Rewat Hathaisattayapong, head of the Feed Business at CP Foods, said the event was arranged to mark the 70th anniversary of CP Foods’ animal feed business. “The conference and exhibition aimed to introduce the latest global agro-industrial technologies, preparing business partners to be ready for the digital world under the theme Technology of the Future…for Sustainable Livestock Growth.”

Rewat said that “the exhibitions and knowledge-sharing sessions at the two-day event allowed participants to discover the latest in digital agriculture and gain valuable insights from leading IT and digital agriculture experts. This aims to strengthen the company and its partners' competitiveness and promote sustainable growth. The company has continuously developed and applied innovation and technology to enhance the feed production process, ensuring the production of quality animal feeds that meet international standards. Additionally, the company distributes these products at appropriate prices for farmers, considering them as life partners.”

“The NeXt Tech Show represents our commitment to our customers and farmers, ensuring that they are well-equipped to thrive in the post-COVID world. Embracing digital technology is key to maintaining a leadership position in every industry, including agriculture. We are dedicated to preparing the next generation for a resilient and sustainable future,” affirmed Rewat.

With over 100 digital agriculture innovations on display from more than 30 global partners of CP Foods, the NeXt Tech Show strived to inspire its feed business partners to adapt to the digital era. It spotlighted advanced digital platforms and applications, including robotics, Artificial Intelligence (AI), and the Internet of Things (IoT).

Renowned IT experts and CP Foods experts shared their insights during the Tech Talk segment, including strategies for navigating disruptions and sustaining growth. CP Foods' executives also presented their vision for improving Thailand’s agro-industrial sector to the top ranks of the global market.