Skretting has developed a global information campaign, called The Feed Iceberg, to live up to its promise of speaking outside of the aquaculture bubble, reach a wider audience and educate them about the role that aquaculture plays in the sustainable food systems of the future.

During the campaign, that will be disseminated mainly through Skretting's social media accounts, different questions will be answered, such as: what do fish like to eat, what ingredients make up the feed, how are aquafeeds manufactured, as well as explain that food is healthy and that the industry relies on safe and sustainable production.

The name of the campaign refers to a comparison made between an iceberg and the value of aquaculture feed, referring to the fact that 90% of an iceberg is hidden below the waterline, just like the value of aquafeeds, which is not visible to the naked eye, especially for people outside of the industry. Skretting proposes to change this lack of knowledge, showing the decades of research and scientific development that have managed to break borders, demonstrating that the production of aquaculture species is increasingly sustainable and valuable.

Within its global RoadMap, Skretting has committed to addressing major challenges in terms of food security, especially since in 2050, the world will have to feed two billion more people, so the demand for food will be a quarter greater than the current one. With the increased need for food availability, so will the demand for so-called 'blue foods', or foods that are grown in water, which according to the Blue Food Assessment (BFA) launched in 2021, it will be a need that can only be met through the expansion of aquaculture.

Check out the RoadMap here.